A Dictionary of Marketing

Name: A Dictionary of Marketing
SKU: 9780198736424
Price: 6080 HUF

A Dictionary of Marketing is an accessible and wide-ranging A-Z, providing over 2,500 entries on topics spanning terms for traditional marketing techniques (from strategy, positioning, segmentation, and branding, to all aspects of marketing planning, research, and analysis), as well as leading marketing theories and concepts. Both classic and modern marketing techniques are covered. Entries reflect modern changes in marketing practice, including the use of
digital and multi media, the impact of the World Wide Web on advertising, and the increased influence of social media and search engines on advertising and the rise of global brand management.

6 080 Ft

A vásárlás után járó pontok: 122 Ft

Adatok

ISBN

9780198736424

Kiadó

Oxford University Press

Szerző

Charles Doyle

Kötésmód

Fűzött

Oldalszám

544

Megjelenés

2016.01.01

Nyelv

Angol

Cikkszám

9780198736424